November 28, 2017 – 7:20 pm –
The Centrale Danone, a long-awaited year for the brand boycott, is a difficult year.
In 2017 the company will receive 115 mln. Taking into consideration the positive outcome of Dirham this year, it is expected that 500 mln. The net loss from the Dirham expects 25-30% of turnover.
Centrale Danone has suffered an unprecedented boycott of Moroccan consumers since April last year for Africa and Sidney Ali.
Despite these losses, Centrale Danone was mobilized to implement its strategy and commitment to introduce a fair and sustainable model of new pasteurized milk, the company's press release says.