The new BMW general manager, Oliver Zipse, has asked the company's employees to "adopt the change" and find the innovative way to help the manufacturer overcome his competitor Mercedes-Benz when the demand for expensive cars has dropped. .
Zipzhe sent his employees emailed the day before his former employee resigned. BMW has lost Mercedes-Benz over the past five years and now has to compete with electronics makers like Tesla.
Instead of blame the current situation, the situation, the political landscape, or the individuals, the positive mood will help us to take advantage of the challenges ahead, "he said.
Cipse also notes that the company has been able to reduce sales fracture and is now preparing new models that will help achieve its goals.