Saturday , June 19 2021

How Amazon chose HQ2 and created 236 cities



By the end of the summer, officials in North Virginia were amazed by the rumors

Amazon.com
Inc.

AMZN -0.35%

intends to divide its second headquarters, called HQ2, between the two cities.

He was convinced that it would be one of the largest corporate development projects with a capacity to invest 50,000 jobs and billions of dollars in the cities of Van and Valna in Crystal City, Arlington.

A few weeks ago, during a meal at a restaurant in Stazbing Ground, they surprised Amazon's selection team. They drank beer together, drank small chicken biscuits, and the flag of Guy Pridé was long with them.

The Amazon promotional campaign in Philadelphia allowed residents to write about their love for their cities.

The Amazon promotional campaign in Philadelphia allowed residents to write about their love for their cities.

Picture:

City of Philadelphia

Then a curve appeared. Amazon confirmed the two cities by phone. North Virginia and other 20 finals, the Amazon leaders have a few months before in the city to have enough technical skill to ensure that the company's expected growth is higher than people who are familiar with the company's ideas.

On Tuesday, Amazon said that North Virginia and New York will share NQV2 between New York and Long Island City, Nashville, Tenn., Promised the Operational Facility's comfort and 5,000 jobs.

Unlike those who have been defeated, Amazon has shown how far the American cities have taken. Some of the more than 200 applicants spent hundreds of thousands of dollars to destroy the company, promising HQ2 to reform local economies.

Where are the cities?

Amazon chose Crystal City of Arlington, NY and New York Long Island to work at its second headquarters.

Min max. List of US values ​​for 19 sites

Transport and housing

Transit as a percentage of employees

Business state tax climate, rated

Fortune 500 headquarters in the city

One-off time, average

Monthly housing cost, average

Coffee and tea shops per capita

People who are educated in college

Number of farmer markets in the city

Technical level for 2011-16 academic year

Min max. List of US values ​​for 19 sites

Transport and housing

Transit as a percentage of employees

Business state tax climate, rated

Fortune 500 headquarters in the city

One-off time, average

Monthly housing cost, average

Coffee and tea shops per capita

People who are educated in college

Number of farmer markets in the city

Technical level for 2011-16 academic year

Min max. List of US values ​​for 19 sites

Transport and housing

Transit as a percentage of employees

Business state tax climate, rated

Fortune 500 headquarters in the city

One-off time, average

Monthly housing cost, average

Coffee and tea shops per capita

People who are educated in college

Number of farmer markets in the city

Technical level for 2011-16 academic year

Min max. List of US values ​​for 19 sites

Business state tax climate, rated

Fortune 500 headquarters in the city

People who are educated in college

Technical level for 2011-16 academic year

Transport and housing

Transit as a percentage of employees

One-off time, average

Monthly housing cost, average

Coffee and tea shops per capita

Number of farmer markets in the city

Amazon launches a beauty contest in September 2017. In the end, much of his strength was heard in the competition.

"Do you have 50,000 jobs? Of course, "said Alicia Glen, New York City Deputy Director on Housing and Economic Development.

Stephen Moret, Chief Executive Officer of Virginia's Economic Development Partnership, has been one of the largest economic development projects in the history of the US.

The mayor of Dallas, who believed that he was working until recently, told Amazon about his decision soon after the public hearing.

"Today, my heart is broken," Mike Rollsgate told a press conference. Nashville Mayor officially learned about the comfort of the award when he saw Amazon on Tuesday.

For months, Amazon has captured most of the 14-month sampling process in many cities in the dark and eliminates some civil servants. Seventeen finalists leave their hands free, regardless of recommendations, data and collective happiness on the site.

J.J. The subway is executive director of the Denver Economic Development Council, and Sam Bailey, vice president of the group, a year ago offered versions of paper and Kindle. Denver was a finalist.

J.J. The subway is executive director of the Denver Economic Development Council, and Sam Bailey, vice president of the group, a year ago offered versions of paper and Kindle. Denver was a finalist.

Picture:

Rick Wilking / Reuters

Public viewers compared inequalities and unemployment.

"They started the war with the war, and these associations were able to see the HQ2 in their association," says Professor of Economics, University of Toronto, Richard Ford.

This HQ2 poll is based on dozens of cities and government officials, people interviewed, and people who are familiar with the company's thinking.

On 7 September 2017, the Amazon made an unexpected statement on the West Bank: He began looking for a second corporate home, saying he would be "completely equal" to General Director Jeff Bezos Sitting.

The messages from the North American leaders have awakened. Large corporate development projects can amount to several thousand jobs. The Amazon promises to be over 50,000, with a population of about 96 percent in U.S. cities. They pay an average salary of $ 100,000 on average. Amazon said he would invest $ 5 billion in two decades at his second headquarters.

Seattle residents called Amazon "a boom boom." Since 2010 Amazon's Seattle workforce has grown from 4500 to 45,000. The company has invested more than $ 4 billion in 40 offices in Seattle, helping to change the tire and small warehouses.

The HQ2 for Amazon has been an advertising campaign for centuries. Mr. Bezos was partially inspired

Tesla
Inc.

In 2014, it is looking for about $ 5 billion in battery life. Won over $ 1.3 billion in tax exemptions in Nevada.

The HQ2 show featured a place in Boston, which made the finalists list.

The HQ2 show featured a place in Boston, which made the finalists list.

Picture:

Boston city

His demands were harsh. Amazon has subdivided more than 1 million people from the underground – all about 70 of North America's prospects. He asked for the opportunity to get high technical talents from a stable, business environment, as well as from urban or suburban settlements. The company also stays within 45 minutes of the international airport, one or two miles away from the main highway and has access to mass transit.

Large and smaller cities worked on their requests. Brian Kenner, vice president for economic development in Washington, said: "Sometimes we have twice a day," said Brian Kenner.

The second headquarters of the Amazon HQ, which is called the HQ2, can be considered a good neighborhood. While 50,000 jobs and $ 5 billion were invested, long-haul cities brought technological giants, and why Amazon settled in two locations instead of one. Picture: Reuters

Dozens of cities that do not meet all the requirements hope to attract the attention of the Amazon for the future project. Gary, Indonesia, 80,000 people wrote a letter to Bezos, a newspaper whose essence was "all the space you needed". The lower Merrimack area of ​​Massachusetts sent a false diamond stone on the recommendation. : "Let's get it!"

For others, costs seemed too high. "Fermat is not our style," San Antonio wrote in an open letter to Mr. Bezos. Little Rock, K Ark, Sitting flies to the banner, "Hey Amazon, it is not you, we are."

Some government officials have long been forced to spend time and budget. Other cities have spent hundreds of thousands of dollars on consultants. It was too attractive to miss the opportunity.

On October 19, the Amazon's 238 HQ2 offer filled up a large conference hall at Seattle headquarters. Amazon calmed down for three months. It turned out to be the pace of growth in the local market, the prospect of moving to every city, as well as preparing for a local high school SAT score.

On January 18 he went to 20 finals. They include predictive syllables such as Indianapolis and Columbus, Ohio, cities with small airports, weak public transport and fewer technicians such as New York, Boston and Chicago.

Newark, NJ, has an airport but is not Amazon's office. New York State, Sory Bucker, and then Gov. Christie Christie is part of the HQ2 competition at the announcement of the city.

Newark, NJ, has an airport but is not Amazon's office. New York State, Sory Bucker, and then Gov. Christie Christie is part of the HQ2 competition at the announcement of the city.

Picture:

Net Wenig / Associated Press

Washington, DC, has surprised three candidates in the subway area. The fix was some thought because Mr. Bezos owned a local newspaper, a Washington Post and a second home. Holly Sullivan, head of Amazon, former economic director of Montgomery County, one of the finalists of the HQ2.

Among the unnamed ones, Detroit and Orlando, Fla, officials, Mr Sullivan said that their technical staff are insufficient. "Talent is a big problem for the whole country," says Halli Rakhal, Executive Director of the group that performed the request by Mrs. Sullivan, Detroit.

Mr. Rakhal said Mrs. Sullivan, the majority of U.S. cities have dropped. "In reality, there are no more than 50,000 people in the country," Rakhal said.

From now on, Amazon has made a tough break in the competition. Some officials have heard that they have been abandoned early because of leakage from other cities. Indianapolis, one of the finalists, demanded that 400 people sign unwanted agreements.

During this period, Amazon asked for cities. Inquiries about housing assessment, STEM at schools, and support for Amazon employees.

Then Amazon asked the company's staff to plan a 48-hour journey from each city. The city has provided no further guidance on schooling and talent classes, as well as visiting sites.

In Los Angeles, the leaders of Amazon will inform officials on Tuesday and go to the next Monday. Local authorities have been forced to hold a large-scale technology conference scheduled for this day, as the Amazon leaders insisted that they could not change their plans.

The message was clear: Amazon had to take priority.

In June, Amazon sent a letter to the finalists. Some cities, such as Raleigh, N.C., never heard the morning breakfast in the Death and Tax restaurant in March after attending a government meeting and dinner.

But the Amazon team has arrived in New York and Washington, DC, about eight people.

On July 30, officials from the state of North Virginia, Crystal City developers and Amazon's Stomping Ground were confident. The owner and the chef, Nicole Jones, were instructed to build a buffet, give them keys, and leave.

This month, the Economic Development Corporation of New York City has invited representatives of 11 colleges and universities of the region to meet with Amazon leaders.

In August, some city officials realized that Amazon had changed their ambitions. During the second visit to Los Angeles, the city's official representative asked whether Amazon should break down the HQ2 between several cities, because somewhere there was not enough technical talent. Mrs. Sullivan and her staff have come to terms with each other.

In the early years of the Amazon, a group found that not a single city would meet its requirements.

Amazon travels to New York in September, when Amazon leaders travel to Long Island. He took a steamer daily cruise from New York.

Johns City City Mayor Steven Fulaup, through Manhattan's Hudson River, expressed her opinion about the competition. His city entered, but he was not a finalist.

Amazon "used their brand to avoid social impact," he said. "They used it against another church, and all fell to it. She came in. «


Source link