Friday , October 7 2022

Alibaba's Singles Day record will cost $ 31 billion



The screen shows the volume of Alibaba Singles Day sales.

Str / AFP / Getty Images

The Chinese giant, the only day of the Alibaba, has set another record for online sales.

In 24 hours the online purchase totaled 213.5 billion yuan ($ 30.7 billion). According to these indicators, last year there were 25.3 mln. Xiaomi products, Apple and Dyson headed this sale.

The so-called "11/11 Global Shopping Festival" is the world's largest online shopping event, known as Longhts Day. This is an Asian version Black Friday It was founded in 2009 by Alibaba's CEO, Daniel Zhang, to engage the company's buyers platform, Tmall.

However, Singles Day international equivalents are, for example, Black Friday or thesaurus Cyber ​​MondayThe largest online daily everyday life in the United States, consumers can use the benefits of offering suggestions on the Internet after Thanksgiving.

The sun was the same as the "anti-Valentine's Day", which promoted their own traditions by bringing their gifts to China alone. For comparison, last year's Black Friday online store earned $ 5.003 million.

More than 180,000 Chinese and international brands have helped celebrate the tenth anniversary of the 11/11 trade day, and also acquainted themselves with a special TV event featuring Cirque du Soleil or Mariah Carey.

See also:

Five things are needed for Black Friday


With Zoi Chong.

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