According to the company's publishers, its sales increased by one billion dollars in just 25 seconds, CNN reports.
On Samac's day, more goods are sold than Black Friday and Cyber Monday. This growth was crucial when Alibaba was slowing down the Chinese economy, becoming a new competitor in e-commerce, and trading wars with the United States.
Otherwise, Alibaba's trading dragon cut its annual income forecast by six per cent earlier this month.
Singles Day In China, since the 90's, when students choose this day as Valentine's Day, unrelated people can buy it for themselves. Alibaba, a company that supports the initiative, has made it a holiday for shopping masters.
This day, JD.com and many other Chinese e-commerce platforms are taking part and from this year a subsidiary of Alibaba in Southeast Asia offers discounts outside China, Singapore, Malaysia, Indonesia, Thailand and Vietnam.