Aleksandar Ljubojevic and Vanessa Gera, Associated Press
Published Friday 2nd November 2018, at 15:05 EDT
MALMO, Sweden – Sheep eyeball juice. Bull bulls. Maggot-infected cheese. American Root Beer.
These include items that are tasty in some cultures or even delicacies as the Swedish Disgusting Food Museum in Stockholm.
The temporary museum, which opened on Wednesday, was clearly prepared to attract visitors to visit the dishes presented, most of which can be smelled or tasted. The tickets came in the form of vomiting bags.
Samuel West's curator explained that the purpose of the exhibition is to divert entertainment, but also to think-through messages: they learn and change things that are considered appalling or repulsive. It hopes that visitors will be encouraged to try more sustainable food products that are being developed or marketed such as insects and laboratory meat.
"Obesity is one of the six basic human emotions and disgust is the evolutionary function to help avoid potentially dangerous, contaminated, toxic, disappearing foods," said West. "Disgust is connected to emotions, but what we find disgusting is culturally learned."
The idea of exploration of gross food has been driven by the fact that he is aware that "the most powerful mode for the environment is to eat a little meat," he said.
"This is an exhibition that asks visitors to discuss their ideas, which is disgusting and tasty, and the goal is to make people understand that there is no objective degree of disgust," West said. "For some, the revelation may be that perhaps the insects are not as disgusting as I thought. ' "
The 80 food of the museum's exhibition includes a bull's penis, Brazilian cakes made from Peru, Peru and Korea, and Sweden's surstromming, the notoriously rotten fermented herring.
Visitors are also presented with the "balut", partially developed duck fetuses that cooked within the egg and straight from the shell in the Philippines as well as "casu marzu", a Sardinian pecorino pig infected with bugs.
It also includes articles that are not necessarily disgusting for many Western visitors. Swedish visitors are surprised to find salty licorice, popular in Sweden but disgusting to many others.
American foods are Jell-O salads, made from gelatin and typically from fruit; canned brain with milk; and the root beer, a sweet soft drink that Swedes felt like toothpaste.
"I think that by turning the lens on ourselves, on Swedish or American food culture, we say," We all handle the same thing, "West said.
West said that only the more exotic consumables consumed were approx. When asked about how he vindicated himself during the exhibition, he said, "Every day."
Some delicacy is so stinking that they are kept in a glass jar. In the past, in a museum preview, people tried to sniff the displays before they were pulled by grimaes.
"Real food in the museum can be a problem," said Andreas Ahrens, the museum director and curator. "You have to change things regularly, you have to make sure you do not rotten."
Or West says, "You can not leave bull bulls for too long."
Western California clinical psychologist and researcher was also the creator of the Mulato Museum, which was a successful product line for consumers. Open in Sweden and will soon be presented in Shanghai.
Hakan Jonsson, professor of ethnology at Lund University, who helped to research the exhibition, says that people are so tasty and disgusting.
"In the Western world, many large groups are suddenly thinking," The meat is disgusting, which I have never been able to put into my mouth, "he said." And this is something new in history where you look something normal and prestigious, the thing you've been trying for Sunday suddenly many people were disgusted. "
The Disgusting Food Museum is scheduled for January 27, 2019 at Slagthuset MMX in Malmo.
According to museum organizers, the museum shop offers "unusual" drinks and snacks, and the restaurant in the building is "not disgusting".